(PUM) PUMA SE - Overview

Sector: Consumer Cyclical | Industry: Footwear & Accessories | Exchange: XETRA (Germany) | Market Cap: 4.100m EUR | Total Return: 26.6% in 12m

Footwear, Apparel, Accessories, Sporting Goods
Total Rating 43
Safety 75
Buy Signal 0.70
Footwear & Accessories
Industry Rotation: +14.8
Market Cap: 4.76B
Avg Turnover: 16.8M
Risk 3d forecast
Volatility53.6%
VaR 5th Pctl7.46%
VaR vs Median-22.1%
Reward TTM
Sharpe Ratio0.64
Rel. Str. IBD77.7
Rel. Str. Peer Group77.3
Character TTM
Beta1.281
Beta Downside1.833
Hurst Exponent0.532
Drawdowns 3y
Max DD75.18%
CAGR/Max DD-0.21
CAGR/Mean DD-0.37
EPS (Earnings per Share) EPS (Earnings per Share) of PUM over the last years for every Quarter: "2021-03": 0.73, "2021-06": 0.33, "2021-09": 0.96, "2021-12": 0.05, "2022-03": 0.81, "2022-06": 0.56, "2022-09": 0.98, "2022-12": 0.01, "2023-03": 0.78, "2023-06": 0.37, "2023-09": 0.88, "2023-12": 0.0054, "2024-03": 0.58, "2024-06": 0.28, "2024-09": 0.85, "2024-12": 0.16, "2025-03": 0.09, "2025-06": -1.67, "2025-09": -0.35, "2025-12": -1.9122, "2026-03": 0.24,
Last SUE: 0.85
Qual. Beats: 1
Revenue Revenue of PUM over the last years for every Quarter: 2021-03: 1548.8, 2021-06: 1589.1, 2021-09: 1900.4, 2021-12: 1767.1, 2022-03: 1912.2, 2022-06: 2002, 2022-09: 2354.4, 2022-12: 2196.6, 2023-03: 2187.7, 2023-06: 2120.7, 2023-09: 2311.1, 2023-12: 1982.2, 2024-03: 2102.3, 2024-06: 2117.3, 2024-09: 2308.2, 2024-12: 2289.4, 2025-03: 2076, 2025-06: 1942.2, 2025-09: 1955.7, 2025-12: 1564.9, 2026-03: 1863.8,
Rev. CAGR: -4.90%
Rev. Trend: -73.3%
Last SUE: 0.66
Qual. Beats: 0

Warnings

High Debt/EBITDA (26.2) with thin interest coverage (-2.2)

High Debt while negative Cash Flow

Interest Coverage Ratio -2.2 is critical

Tailwinds

Supp Ema20, Idiosyncratic Leader

Description: PUM PUMA SE

PUMA SE is a global designer and retailer of athletic footwear, apparel, and accessories, operating across major markets including Europe, the Americas, and Asia-Pacific. The company utilizes a multi-channel distribution strategy, selling products through wholesale partners, owned retail stores, and e-commerce platforms. Its portfolio focuses on performance categories such as football, running, and motorsports, while also maintaining a significant presence in the sports lifestyle segment.

The footwear industry operates on a high-volume manufacturing model where production is largely outsourced to third-party suppliers in Asia to optimize cost structures. PUMA further diversifies its revenue streams by licensing its brand to independent partners for non-core categories like workwear and eyewear, reducing direct inventory risk for those segments. Examining the latest valuation metrics on ValueRay can provide deeper insights into the companys current market positioning.

Founded in 1919 and headquartered in Germany, PUMA maintains global brand recognition through high-profile athlete endorsements and professional sports sponsorships. This brand-led business model requires consistent investment in marketing and research to maintain competitive positioning against larger industry peers.

Headlines to Watch Out For
  • Direct-to-consumer channel expansion improves gross margins and brand control
  • High inventory levels in North America pressure short-term wholesale revenue
  • Volatile consumer sentiment in Greater China impacts regional sales growth
  • Rising marketing expenditures for performance categories weigh on operating profit
  • Foreign exchange fluctuations create significant headwinds for reported earnings results
Piotroski VR-10 (Strict) 3.0
Net Income: -617.8m TTM > 0 and > 6% of Revenue
FCF/TA: -0.10 > 0.02 and ΔFCF/TA -15.43 > 1.0
NWC/Revenue: 11.29% < 20% (prev 13.64%; Δ -2.35% < -1%)
CFO/TA -0.06 > 3% & CFO -426.0m > Net Income -617.8m
Net Debt (3.77b) to EBITDA (144.3m): 26.16 < 3
Current Ratio: 1.27 > 1.5 & < 3
Outstanding Shares: last quarter (147.4m) vs 12m ago -0.53% < -2%
Gross Margin: 45.67% > 18% (prev 0.51%; Δ 4.52k% > 0.5%)
Asset Turnover: 104.8% > 50% (prev 118.8%; Δ -14.00% > 0%)
Interest Coverage Ratio: -2.23 > 6 (EBITDA TTM 144.3m / Interest Expense TTM 148.3m)
Altman Z'' 1.86
A: 0.13 (Total Current Assets 3.94b - Total Current Liabilities 3.11b) / Total Assets 6.59b
B: 0.30 (Retained Earnings 1.99b / Total Assets 6.59b)
C: -0.05 (EBIT TTM -330.8m / Avg Total Assets 6.99b)
D: 0.36 (Book Value of Equity 1.68b / Total Liabilities 4.71b)
Altman-Z'' = 1.86 = BBB
Beneish M -3.09
DSRI: 0.96 (Receivables 1.21b/1.52b, Revenue 7.33b/8.79b)
GMI: 1.12 (GM 45.67% / 51.00%)
AQI: 1.02 (AQ_t 0.24 / AQ_t-1 0.23)
SGI: 0.83 (Revenue 7.33b / 8.79b)
TATA: -0.03 (NI -617.8m - CFO -426.0m) / TA 6.59b)
Beneish M = -3.09 (Cap -4..+1) = AA
What is the price of PUM shares?

As of May 30, 2026, the stock is trading at EUR 29.07 with a total of 783,725 shares traded.
Over the past week, the price has changed by +1.01%, over one month by +17.79%, over three months by +22.35% and over the past year by +26.61%.

Is PUM a buy, sell or hold?

PUMA SE has no consensus analysts rating.

PUMA SE (PUM) - Fundamental Data Overview as of 26 May 2026
Market Cap USD = 4.76b (4.10b EUR * 1.1615 EUR.USD)
P/E Forward = 56.4972
P/S = 0.5718
P/B = 2.2604
P/EG = 0.9929
Revenue TTM = 7.33b EUR
EBIT TTM = -330.8m EUR
EBITDA TTM = 144.3m EUR
Long Term Debt = 544.0m EUR (from longTermDebt, last quarter)
Short Term Debt = 1.36b EUR (from shortTermDebt, last quarter)
Debt = 4.10b EUR (from shortLongTermDebtTotal, last quarter) + Leases 1.21b
Net Debt = 3.77b EUR (calculated: Debt 4.10b - CCE 326.2m)
Enterprise Value = 7.87b EUR (4.10b + Debt 4.10b - CCE 326.2m)
Interest Coverage Ratio = -2.23 (Ebit TTM -330.8m / Interest Expense TTM 148.3m)
EV/FCF = -12.45x (Enterprise Value 7.87b / FCF TTM -632.3m)
FCF Yield = -8.03% (FCF TTM -632.3m / Enterprise Value 7.87b)
FCF Margin = -8.63% (FCF TTM -632.3m / Revenue TTM 7.33b)
Net Margin = -8.43% (Net Income TTM -617.8m / Revenue TTM 7.33b)
Gross Margin = 45.67% ((Revenue TTM 7.33b - Cost of Revenue TTM 3.98b) / Revenue TTM)
Gross Margin QoQ = 47.69% (prev 43.29%)
Tobins Q-Ratio = 1.20 (Enterprise Value 7.87b / Total Assets 6.59b)
Interest Expense / Debt = 3.62% (Interest Expense 148.3m / Debt 4.10b)
Taxrate = 27.00% (9.80m / 36.3m)
NOPAT = -241.5m (EBIT -330.8m * (1 - 27.00%)) [loss with tax shield]
Current Ratio = 1.27 (Total Current Assets 3.94b / Total Current Liabilities 3.11b)
Debt / Equity = 2.19 (Debt 4.10b / totalStockholderEquity, last quarter 1.87b)
Debt / EBITDA = 26.16 (Net Debt 3.77b / EBITDA 144.3m)
 Debt / FCF = -5.97 (negative FCF - burning cash) (Net Debt 3.77b / FCF TTM -632.3m)
 Total Stockholder Equity = 1.95b (last 4 quarters mean from totalStockholderEquity)
RoA = -8.83% (Net Income -617.8m / Total Assets 6.59b)
RoE = -31.73% (Net Income TTM -617.8m / Total Stockholder Equity 1.95b)
RoCE = -13.28% (EBIT -330.8m / Capital Employed (Equity 1.95b + L.T.Debt 544.0m))
 RoIC = -5.00% (negative operating profit) (NOPAT -241.5m / Invested Capital 4.83b)
 WACC = 6.56% (E(4.10b)/V(8.20b) * Re(10.49%) + D(4.10b)/V(8.20b) * Rd(3.62%) * (1-Tc(0.27)))
Discount Rate = 10.49% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -86.67 | Cagr: -5.02%
 [DCF] Fair Price = unknown (Cash Flow -632.3m)
 EPS Correlation: N/A | EPS CAGR: N/A | SUE: 0.85 | # QB: 1
Revenue Correlation: -73.27 | Revenue CAGR: -4.90% | SUE: 0.66 | # QB: 0
EPS current Quarter (2026-06-30): EPS=-0.54 | Chg30d=-15.87% | Revisions=-20% | Analysts=3
EPS next Quarter (2026-09-30): EPS=-0.23 | Chg30d=-11.44% | Revisions=-20% | Analysts=3
EPS current Year (2026-12-31): EPS=-1.53 | Chg30d=+9.43% | Revisions=+50% | GrowthEPS=+53.3% | GrowthRev=-4.8%
EPS next Year (2027-12-31): EPS=0.38 | Chg30d=+14.07% | Revisions=+23% | GrowthEPS=+124.9% | GrowthRev=+6.9%
[Analyst] Revisions Ratio: +50%