PUM Stock Analysis: PUMA SE | XETRA
Footwear & Accessories | XETRA, Germany | Market Cap: 4.122m EUR | 12M Return: 28% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 20.1M
Qual. Beats: 2
Rev. Trend: -71.5%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 10.5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
PUMA SE is a German multinational sportswear company founded in 1919 and headquartered in Herzogenaurach, Germany. The company is listed on the XETRA exchange under the ticker PUM and operates in the Consumer Discretionary sector (GICS sub-industry: Footwear) as a mid-cap stock valued at approximately $4.76 billion USD.
It designs, develops, and sells athletic footwear, apparel, and accessories across nearly all major sports, including football, running, golf, basketball, and motorsports. The portfolio is anchored by the PUMA and Cobra Golf brands, distributed globally through retail stores, factory outlets, e-commerce, and wholesale channels across Europe, the Middle East, Africa, the Americas, Greater China, and the rest of Asia-Pacific.
PUMA extends its reach into adjacent categories such as eyewear, safety footwear, workwear, and gaming accessories through third-party licensing-an asset-light model that enables brand expansion without direct manufacturing investment. The company is one of the three largest players in the global athletic apparel and footwear industry, competing alongside Nike and Adidas.
- Greater China sales decline pressures overall revenue growth
- US wholesale orders soften on cautious retailer demand
- Gross margin compresses from promotions and FX headwinds
| Net Income: -619.5m TTM > 0 and > 6% of Revenue |
| FCF/TA: -0.10 > 0.02 and ΔFCF/TA -15.43 > 1.0 |
| NWC/Revenue: 11.54% < 20% (prev 13.64%; Δ -2.11% < -1%) |
| CFO/TA -0.06 > 3% & CFO -426.0m > Net Income -619.5m |
| Net Debt (3.77b) to EBITDA (126.4m): 29.86 < 3 |
| Current Ratio: 1.27 > 1.5 & < 3 |
| Outstanding Shares: last quarter (147.4m) vs 12m ago -0.53% < -2% |
| Gross Margin: 45.05% > 18% (prev 51.00%; Δ -5.95% > 0.5%) |
| Asset Turnover: 102.5% > 50% (prev 118.8%; Δ -16.24% > 0%) |
| Interest Coverage Ratio: -2.50 > 6 (EBIT TTM -348.7m / Interest Expense TTM 139.3m) |
| A: 0.13 (Total Current Assets 3.94b - Total Current Liabilities 3.11b) / Total Assets 6.59b |
| B: 0.30 (Retained Earnings 1.99b / Total Assets 6.59b) |
| C: -0.05 (EBIT TTM -348.7m / Avg Total Assets 6.99b) |
| D: 0.40 (Book Value of Equity 1.87b / Total Liabilities 4.71b) |
| Altman-Z'' = 1.89 = BBB |
| DSRI: 0.98 (Receivables 1.21b/1.52b, Revenue 7.17b/8.79b) |
| GMI: 1.13 (GM 51.00% / 45.05%) |
| AQI: 1.02 (AQ_t 0.24 / AQ_t-1 0.23) |
| SGI: 0.82 (Revenue 7.17b / 8.79b) |
| TATA: -0.03 (NI -619.5m - CFO -426.0m) / TA 6.59b) |
| Beneish M = -3.05 (Cap -4..+1) = AA |
As of July 15, 2026, the stock is trading at EUR 28.34 with a total of 373,147 shares traded. Over the past week, the price has changed by +1.11%, over one month by +1.18%, over three months by +15.86% and over the past year by +28.00%.
Current recommended Stop Loss: 27.20 (which is 4% or 1.1 ATR below the current price).
PUMA SE has no consensus analysts rating.
P/E Forward = 56.4972
P/S = 0.5749
P/B = 2.1685
P/EG = 0.9929
Revenue TTM = 7.17b EUR
EBIT TTM = -348.7m EUR
EBITDA TTM = 126.4m EUR
Long Term Debt = 544.0m EUR (from longTermDebt, last quarter)
Short Term Debt = 1.36b EUR (from shortTermDebt, last quarter)
Debt = 4.10b EUR (from shortLongTermDebtTotal, last quarter) + Leases 1.21b
Net Debt = 3.77b EUR (calculated: Debt 4.10b - CCE 326.2m)
Enterprise Value = 7.90b EUR (4.12b + Debt 4.10b - CCE 326.2m)
Interest Coverage Ratio = -2.50 (Ebit TTM -348.7m / Interest Expense TTM 139.3m)
EV/FCF = -12.49x (Enterprise Value 7.90b / FCF TTM -632.3m)
FCF Yield = -8.01% (FCF TTM -632.3m / Enterprise Value 7.90b)
FCF Margin = -8.82% (FCF TTM -632.3m / Revenue TTM 7.17b)
Net Margin = -8.64% (Net Income TTM -619.5m / Revenue TTM 7.17b)
Gross Margin = 45.05% ((Revenue TTM 7.17b - Cost of Revenue TTM 3.94b) / Revenue TTM)
Gross Margin QoQ = 47.69% (prev 39.71%)
Tobins Q-Ratio = 1.20 (Enterprise Value 7.90b / Total Assets 6.59b)
Interest Expense / Debt = 3.40% (Interest Expense 139.3m / Debt 4.10b)
Taxrate = 27.00% (9.80m / 36.3m)
NOPAT = -254.6m (EBIT -348.7m * (1 - 27.00%)) [loss with tax shield]
Current Ratio = 1.27 (Total Current Assets 3.94b / Total Current Liabilities 3.11b)
Debt / Equity = 2.19 (Debt 4.10b / totalStockholderEquity, last quarter 1.87b)
Debt / EBITDA = 29.86 (Net Debt 3.77b / EBITDA 126.4m)
Debt / FCF = -5.97 (negative FCF - burning cash) (Net Debt 3.77b / FCF TTM -632.3m)
Total Stockholder Equity = 1.95b (last 4 quarters mean from totalStockholderEquity)
RoA = -8.86% (Net Income -619.5m / Total Assets 6.59b)
RoE = -31.81% (Net Income TTM -619.5m / Total Stockholder Equity 1.95b)
RoCE = -14.00% (EBIT -348.7m / Capital Employed (Equity 1.95b + L.T.Debt 544.0m))
RoIC = -5.65% (negative operating profit) (NOPAT -254.6m / Invested Capital 4.50b)
WACC = 6.48% (E(4.12b)/V(8.22b) * Re(10.45%) + D(4.10b)/V(8.22b) * Rd(3.40%) * (1-Tc(0.27)))
Discount Rate = 10.45% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -64.89 | Cagr: -5.02%
[DCF] Fair Price = unknown (Cash Flow -632.3m)
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 1.12 | # QB: 2
Revenue Correlation: -71.54 | Revenue CAGR: -5.36% | SUE: 0.62 | # QB: 0
EPS current Quarter (2026-06-30): EPS=-0.51 | Chg30d=+5.17% | Revisions=+25% | Analysts=3
EPS next Quarter (2026-09-30): EPS=-0.26 | Chg30d=-12.77% | Revisions=-25% | Analysts=3
EPS current Year (2026-12-31): EPS=-1.39 | Chg30d=+7.45% | Revisions=-25% | GrowthEPS=+57.6% | GrowthRev=-4.7%
EPS next Year (2027-12-31): EPS=0.34 | Chg30d=+0.82% | Revisions=+0% | GrowthEPS=+124.9% | GrowthRev=+6.2%
[Analyst] Revisions Ratio: -17% (up=1, down=2)