SAX Stock Analysis: Ströer SE & Co. KGaA | XETRA
Advertising Agencies | XETRA, Germany | Market Cap: 1.900m EUR | 12M Return: -24.1% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 2.73M
EPS Trend: -28.3%
Qual. Beats: 0
Rev. Trend: 92.5%
Qual. Beats: 1
Warnings
Tailwinds
Seasonality 10.5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Ströer SE & Co. KGaA is a German media company specializing in out-of-home (OOH) advertising and digital marketing, headquartered in Cologne and listed on XETRA under the ticker SAX. It operates through three segments: OOH Media (traditional posters and transit advertising such as bus and tram shelters), Digital & Dialog Media (digital marketing for small and medium-sized businesses, telesales, and the Statista data platform), and DaaS & E-Commerce (online portals and beauty products). The company runs the major German news portal t-online.de alongside special interest sites like giga.de and kino.de, and sells cosmetics and personal care items under brands including M. Asam and Kräuterhof across e-commerce, retail, and wholesale channels. Incorporated in 2016, Ströer is a mid-cap stock in the Communication Services sector, with international operations beyond Germany.
The OOH advertising industry has historically been considered a mature, physical-medium business, but it has been increasingly digitized through digital billboards and programmatic DOOH (digital out-of-home) screens, which allow for more dynamic and targeted campaigns. Ströers combination of traditional outdoor advertising assets with owned digital portals and a first-party data platform (Statista) gives it a hybrid model that is relatively unusual among European media companies, blending physical ad inventory with digital audience reach.
- German ad market cyclicality pressures OOH revenue growth
- Statista subscription revenue lifts consolidated operating margins
- Digital OOH transition outpaces analog segment decline
| Net Income: 124.4m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.12 > 0.02 and ΔFCF/TA -0.38 > 1.0 |
| NWC/Revenue: -13.24% < 20% (prev -18.02%; Δ 4.78% < -1%) |
| CFO/TA 0.16 > 3% & CFO 435.7m > Net Income 124.4m |
| Net Debt (2.47b) to EBITDA (563.6m): 4.39 < 3 |
| Current Ratio: 0.61 > 1.5 & < 3 |
| Outstanding Shares: last quarter (55.8m) vs 12m ago -0.02% < -2% |
| Gross Margin: 42.36% > 18% (prev 43.94%; Δ -1.58% > 0.5%) |
| Asset Turnover: 74.35% > 50% (prev 72.99%; Δ 1.36% > 0%) |
| Interest Coverage Ratio: 3.51 > 6 (EBIT TTM 230.8m / Interest Expense TTM 65.8m) |
| A: -0.10 (Total Current Assets 431.3m - Total Current Liabilities 708.8m) / Total Assets 2.80b |
| B: -0.12 (Retained Earnings -340.3m / Total Assets 2.80b) |
| C: 0.08 (EBIT TTM 230.8m / Avg Total Assets 2.82b) |
| D: 0.21 (Book Value of Equity 481.9m / Total Liabilities 2.31b) |
| Altman-Z'' = -0.28 = B |
| DSRI: 1.07 (Receivables 245.0m/226.4m, Revenue 2.10b/2.07b) |
| GMI: 1.04 (GM 43.94% / 42.36%) |
| AQI: 1.00 (AQ_t 0.44 / AQ_t-1 0.44) |
| SGI: 1.01 (Revenue 2.10b / 2.07b) |
| TATA: -0.11 (NI 124.4m - CFO 435.7m) / TA 2.80b) |
| Beneish M = -2.94 (Cap -4..+1) = A |
As of July 15, 2026, the stock is trading at EUR 35.10 with a total of 40,377 shares traded. Over the past week, the price has changed by +0.75%, over one month by -0.90%, over three months by +1.28% and over the past year by -24.12%.
Current recommended Stop Loss: 32.90 (which is 6.3% or 2.1 ATR below the current price).
Ströer SE & Co. KGaA has no consensus analysts rating.
P/E Trailing = 15.2735
P/E Forward = 13.2626
P/S = 0.9068
P/B = 3.9126
P/EG = 15.9812
Revenue TTM = 2.10b EUR
EBIT TTM = 230.8m EUR
EBITDA TTM = 563.6m EUR
Long Term Debt = 880.1m EUR (from longTermDebt, last fiscal year)
Short Term Debt = 277.8m EUR (from shortTermDebt, last quarter)
Debt = 2.55b EUR (from shortLongTermDebtTotal, last quarter) + Leases 781.0m
Net Debt = 2.47b EUR (calculated: Debt 2.55b - CCE 74.5m)
Enterprise Value = 4.37b EUR (1.90b + Debt 2.55b - CCE 74.5m)
Interest Coverage Ratio = 3.51 (Ebit TTM 230.8m / Interest Expense TTM 65.8m)
EV/FCF = 12.82x (Enterprise Value 4.37b / FCF TTM 341.0m)
FCF Yield = 7.80% (FCF TTM 341.0m / Enterprise Value 4.37b)
FCF Margin = 16.27% (FCF TTM 341.0m / Revenue TTM 2.10b)
Net Margin = 5.94% (Net Income TTM 124.4m / Revenue TTM 2.10b)
Gross Margin = 42.36% ((Revenue TTM 2.10b - Cost of Revenue TTM 1.21b) / Revenue TTM)
Gross Margin QoQ = 39.18% (prev 44.70%)
Tobins Q-Ratio = 1.56 (Enterprise Value 4.37b / Total Assets 2.80b)
Interest Expense / Debt = 2.58% (Interest Expense 65.8m / Debt 2.55b)
Taxrate = 30.34% (59.3m / 195.3m)
NOPAT = 160.8m (EBIT 230.8m * (1 - 30.34%))
Current Ratio = 0.61 (Total Current Assets 431.3m / Total Current Liabilities 708.8m)
Debt / Equity = 5.29 (Debt 2.55b / totalStockholderEquity, last quarter 481.9m)
Debt / EBITDA = 4.39 (Net Debt 2.47b / EBITDA 563.6m)
Debt / FCF = 7.25 (Net Debt 2.47b / FCF TTM 341.0m)
Total Stockholder Equity = 435.5m (last 4 quarters mean from totalStockholderEquity)
RoA = 4.41% (Net Income 124.4m / Total Assets 2.80b)
RoE = 28.57% (Net Income TTM 124.4m / Total Stockholder Equity 435.5m)
RoCE = 17.54% (EBIT 230.8m / Capital Employed (Equity 435.5m + L.T.Debt 880.1m))
RoIC = 7.00% (NOPAT 160.8m / Invested Capital 2.30b)
WACC = 4.37% (E(1.90b)/V(4.45b) * Re(7.82%) + D(2.55b)/V(4.45b) * Rd(2.58%) * (1-Tc(0.30)))
Discount Rate = 7.82% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 44.18 | Cagr: 0.11%
[DCF] Terminal Value 74.86% ; FCFF base≈346.9m ; Y1≈336.3m ; Y5≈332.0m
[DCF] Fair Price = 48.95 (EV 5.20b - Net Debt 2.47b = Equity 2.73b / Shares 55.8m; r=8.35% [WACC [floored]]; 5y FCF grow -4.14% → 2.50% )
EPS Correlation: -28.31 | EPS CAGR: -1.65% | SUE: -0.59 | # QB: 0
Revenue Correlation: 92.47 | Revenue CAGR: 4.70% | SUE: 2.22 | # QB: 1
EPS current Quarter (2026-06-30): EPS=0.59 | Chg30d=N/A | Revisions=+25% | Analysts=1
EPS next Quarter (2026-09-30): EPS=0.56 | Chg30d=N/A | Revisions=-25% | Analysts=1
EPS current Year (2026-12-31): EPS=3.00 | Chg30d=-0.12% | Revisions=-25% | GrowthEPS=+11.1% | GrowthRev=+4.2%
EPS next Year (2027-12-31): EPS=3.53 | Chg30d=-0.49% | Revisions=-40% | GrowthEPS=+17.6% | GrowthRev=+4.1%
[Analyst] Revisions Ratio: -38% (up=1, down=4)