SAX Stock Analysis: Ströer SE & Co. KGaA | XETRA
Advertising Agencies | XETRA, Germany | Market Cap: 2.175m EUR | 12M Return: -1% | DE0007493991 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 3.38M
EPS Trend: -19.2%
Qual. Beats: 1
Rev. Trend: 93.1%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.6 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Ströer SE & Co. KGaA is a German media company specializing in out-of-home (OOH) advertising and digital marketing, headquartered in Cologne and listed on XETRA under the ticker SAX. It operates through three segments: OOH Media (traditional posters and transit advertising such as bus and tram shelters), Digital & Dialog Media (digital marketing for small and medium-sized businesses, telesales, and the Statista data platform), and DaaS & E-Commerce (online portals and beauty products). The company runs the major German news portal t-online.de alongside special interest sites like giga.de and kino.de, and sells cosmetics and personal care items under brands including M. Asam and Kräuterhof across e-commerce, retail, and wholesale channels. Incorporated in 2016, Ströer is a mid-cap stock in the Communication Services sector, with international operations beyond Germany.
The OOH advertising industry has historically been considered a mature, physical-medium business, but it has been increasingly digitized through digital billboards and programmatic DOOH (digital out-of-home) screens, which allow for more dynamic and targeted campaigns. Ströers combination of traditional outdoor advertising assets with owned digital portals and a first-party data platform (Statista) gives it a hybrid model that is relatively unusual among European media companies, blending physical ad inventory with digital audience reach.
- German ad market cyclicality pressures OOH revenue growth
- Statista subscription revenue lifts consolidated operating margins
- Digital OOH transition outpaces analog segment decline
| Net Income: 122.8m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.11 > 0.02 and ΔFCF/TA -1.03 > 1.0 |
| NWC/Revenue: -22.65% < 20% (prev -13.83%; Δ -8.82% < -1%) |
| CFO/TA 0.15 > 3% & CFO 426.5m > Net Income 122.8m |
| Net Debt (2.59b) to EBITDA (569.0m): 4.55 < 3 |
| Current Ratio: 0.48 > 1.5 & < 3 |
| Outstanding Shares: last quarter (55.8m) vs 12m ago 0.48% < -2% |
| Gross Margin: 41.96% > 18% (prev 43.77%; Δ -1.81% > 0.5%) |
| Asset Turnover: 75.99% > 50% (prev 73.91%; Δ 2.08% > 0%) |
| Interest Coverage Ratio: 3.60 > 6 (EBIT TTM 236.3m / Interest Expense TTM 65.6m) |
| A: -0.17 (Total Current Assets 444.8m - Total Current Liabilities 927.7m) / Total Assets 2.82b |
| B: -0.16 (Retained Earnings -438.4m / Total Assets 2.82b) |
| C: 0.08 (EBIT TTM 236.3m / Avg Total Assets 2.81b) |
| D: 0.16 (Book Value of Equity 383.7m / Total Liabilities 2.42b) |
| Altman-Z'' = -0.90 = CCC |
| DSRI: 1.23 (Receivables 260.9m/204.9m, Revenue 2.13b/2.06b) |
| GMI: 1.04 (GM 43.77% / 41.96%) |
| AQI: 0.98 (AQ_t 0.43 / AQ_t-1 0.44) |
| SGI: 1.03 (Revenue 2.13b / 2.06b) |
| TATA: -0.11 (NI 122.8m - CFO 426.5m) / TA 2.82b) |
| Beneish M = -2.80 (Cap -4..+1) = A |
As of August 29, 2026, the stock is trading at EUR 39.22 with a total of 80,427 shares traded. Over the past week, the price has changed by +0.82%, over one month by +4.48%, over three months by +10.80% and over the past year by -1.02%.
Current recommended Stop Loss: 37.80 (which is 3.6% or 1.4 ATR below the current price).
Ströer SE & Co. KGaA has no consensus analysts rating.
P/E Trailing = 17.7273
P/E Forward = 15.1976
P/S = 1.0203
P/B = 5.8528
P/EG = 15.9812
Revenue TTM = 2.13b EUR
EBIT TTM = 236.3m EUR
EBITDA TTM = 569.0m EUR
Long Term Debt = 880.1m EUR (from longTermDebt, last fiscal year)
Short Term Debt = 493.5m EUR (from shortTermDebt, last quarter)
Debt = 2.66b EUR (from shortLongTermDebtTotal, last quarter) + Leases 781.0m
Net Debt = 2.59b EUR (calculated: Debt 2.66b - CCE 71.5m)
Enterprise Value = 4.77b EUR (2.18b + Debt 2.66b - CCE 71.5m)
Interest Coverage Ratio = 3.60 (Ebit TTM 236.3m / Interest Expense TTM 65.6m)
EV/FCF = 14.98x (Enterprise Value 4.77b / FCF TTM 318.2m)
FCF Yield = 6.68% (FCF TTM 318.2m / Enterprise Value 4.77b)
FCF Margin = 14.92% (FCF TTM 318.2m / Revenue TTM 2.13b)
Net Margin = 5.76% (Net Income TTM 122.8m / Revenue TTM 2.13b)
Gross Margin = 41.96% ((Revenue TTM 2.13b - Cost of Revenue TTM 1.24b) / Revenue TTM)
Gross Margin QoQ = 41.13% (prev 39.18%)
Tobins Q-Ratio = 1.69 (Enterprise Value 4.77b / Total Assets 2.82b)
Interest Expense / Debt = 2.47% (Interest Expense 65.6m / Debt 2.66b)
Taxrate = 30.34% (58.1m / 191.5m)
NOPAT = 164.6m (EBIT 236.3m * (1 - 30.34%))
Current Ratio = 0.48 (Total Current Assets 444.8m / Total Current Liabilities 927.7m)
Debt / Equity = 6.94 (Debt 2.66b / totalStockholderEquity, last quarter 383.7m)
Debt / EBITDA = 4.55 (Net Debt 2.59b / EBITDA 569.0m)
Debt / FCF = 8.14 (Net Debt 2.59b / FCF TTM 318.2m)
Total Stockholder Equity = 436.6m (last 4 quarters mean from totalStockholderEquity)
RoA = 4.38% (Net Income 122.8m / Total Assets 2.82b)
RoE = 28.11% (Net Income TTM 122.8m / Total Stockholder Equity 436.6m)
RoCE = 17.95% (EBIT 236.3m / Capital Employed (Equity 436.6m + L.T.Debt 880.1m))
RoIC = 7.11% (NOPAT 164.6m / Invested Capital 2.32b)
WACC = 4.19% (E(2.18b)/V(4.84b) * Re(7.22%) + D(2.66b)/V(4.84b) * Rd(2.47%) * (1-Tc(0.30)))
Discount Rate = 7.22% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 44.72 | Cagr: 0.11%
[DCF] Terminal Value 74.39% ; FCFF base≈328.2m ; Y1≈309.4m ; Y5≈288.8m
[DCF] Fair Price = 35.23 (EV 4.56b - Net Debt 2.59b = Equity 1.96b / Shares 55.8m; r=8.35% [WACC [floored]]; 5y FCF grow -7.31% → 2.50% )
EPS Correlation: -19.23 | EPS CAGR: -1.07% | SUE: 2.16 | # QB: 1
Revenue Correlation: 93.08 | Revenue CAGR: 4.01% | SUE: 0.41 | # QB: 0
EPS current Quarter (2026-09-30): EPS=0.54 | Chg30d=-3.57% | Revisions=-25% | Analysts=1
EPS current Year (2026-12-31): EPS=2.91 | Chg30d=-3.08% | Revisions=-25% | GrowthEPS=+7.6% | GrowthRev=+4.5%
EPS next Year (2027-12-31): EPS=3.47 | Chg30d=-1.50% | Revisions=-25% | GrowthEPS=+19.5% | GrowthRev=+3.9%
[Analyst] Revisions Ratio: -50% (up=0, down=3)