SAX Stock Analysis: Ströer SE & Co. KGaA | XETRA
Advertising Agencies | XETRA, Germany | Market Cap: 2.055m EUR | 12M Return: 1.5% | DE0007493991 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 2.30M
EPS Trend: -19.2%
Qual. Beats: 1
Rev. Trend: 93.1%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.7 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Ströer SE & Co. KGaA is a Germany-based out-of-home (OOH) media and digital advertising company listed on XETRA under the ticker SAX. The company operates through three segments: OOH Media, Digital & Dialog Media, and DaaS & E-Commerce. Its offerings span traditional analog OOH advertising (such as posters, bus and tram shelters, and public transport), digital marketing services for small and medium-sized businesses, online marketing on proprietary and third-party platforms, telesales and telemarketing, and the Statista market and consumer data brand.
In addition to its core advertising business, Ströer runs the t-online.de news portal and several special interest portals (giga.de, familie.de, desired.de, kino.de). The company also sells beauty and personal care products under brands such as M. Asam, ahuhu, YOUTH-LIFT, and Kräuterhof through e-commerce, retail, telesales, and international wholesale channels. Ströer was incorporated in 2016 and is headquartered in Cologne, Germany.
As a GICS Communication Services / Advertising company, Ströer sits at the intersection of traditional outdoor media and digital advertising. The OOH advertising sector has been undergoing a shift toward digital out-of-home (DOOH) formats, which allow programmatic buying and dynamic content delivery, a trend reflected in the companys separate Digital & Dialog Media segment.
- German OOH advertising demand recovers as foot traffic returns
- Statista data business expansion boosts recurring revenue margins
- German recession fears pressure domestic advertising budgets
| Net Income: 122.8m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.11 > 0.02 and ΔFCF/TA -1.03 > 1.0 |
| NWC/Revenue: -22.65% < 20% (prev -13.83%; Δ -8.82% < -1%) |
| CFO/TA 0.15 > 3% & CFO 426.5m > Net Income 122.8m |
| Net Debt (2.59b) to EBITDA (569.0m): 4.56 < 3 |
| Current Ratio: 0.48 > 1.5 & < 3 |
| Outstanding Shares: last quarter (55.8m) vs 12m ago 0.48% < -2% |
| Gross Margin: 41.96% > 18% (prev 43.77%; Δ -1.81% > 0.5%) |
| Asset Turnover: 75.99% > 50% (prev 73.91%; Δ 2.08% > 0%) |
| Interest Coverage Ratio: 3.60 > 6 (EBIT TTM 236.4m / Interest Expense TTM 65.6m) |
| A: -0.17 (Total Current Assets 444.8m - Total Current Liabilities 927.7m) / Total Assets 2.82b |
| B: -0.16 (Retained Earnings -438.4m / Total Assets 2.82b) |
| C: 0.08 (EBIT TTM 236.4m / Avg Total Assets 2.81b) |
| D: 0.16 (Book Value of Equity 383.7m / Total Liabilities 2.42b) |
| Altman-Z'' = -0.90 = CCC |
| DSRI: 1.23 (Receivables 260.9m/204.9m, Revenue 2.13b/2.06b) |
| GMI: 1.04 (GM 43.77% / 41.96%) |
| AQI: 0.98 (AQ_t 0.43 / AQ_t-1 0.44) |
| SGI: 1.03 (Revenue 2.13b / 2.06b) |
| TATA: -0.11 (NI 122.8m - CFO 426.5m) / TA 2.82b) |
| Beneish M = -2.80 (Cap -4..+1) = A |
As of October 16, 2026, the stock is trading at EUR 38.14 with a total of 91,441 shares traded. Over the past week, the price has changed by +6.77%, over one month by +3.98%, over three months by +7.38% and over the past year by +1.47%.
Current recommended Stop Loss: 35.50 (which is 6.9% or 2.6 ATR below the current price).
Ströer SE & Co. KGaA has no consensus analysts rating.
P/E Trailing = 16.3733
P/E Forward = 11.8203
P/S = 0.9638
P/B = 5.4109
P/EG = 15.9812
Revenue TTM = 2.13b EUR
EBIT TTM = 236.4m EUR
EBITDA TTM = 569.0m EUR
Long Term Debt = 880.1m EUR (from longTermDebt, last fiscal year)
Short Term Debt = 493.5m EUR (from shortTermDebt, last quarter)
Debt = 2.66b EUR (from shortLongTermDebtTotal, last quarter) + Leases 783.7m
Net Debt = 2.59b EUR (calculated: Debt 2.66b - CCE 71.5m)
Enterprise Value = 4.65b EUR (2.05b + Debt 2.66b - CCE 71.5m)
Interest Coverage Ratio = 3.60 (Ebit TTM 236.4m / Interest Expense TTM 65.6m)
EV/FCF = 14.61x (Enterprise Value 4.65b / FCF TTM 318.2m)
FCF Yield = 6.85% (FCF TTM 318.2m / Enterprise Value 4.65b)
FCF Margin = 14.92% (FCF TTM 318.2m / Revenue TTM 2.13b)
Net Margin = 5.76% (Net Income TTM 122.8m / Revenue TTM 2.13b)
Gross Margin = 41.96% ((Revenue TTM 2.13b - Cost of Revenue TTM 1.24b) / Revenue TTM)
Gross Margin QoQ = 41.13% (prev 39.18%)
Tobins Q-Ratio = 1.65 (Enterprise Value 4.65b / Total Assets 2.82b)
Interest Expense / Debt = 2.46% (Interest Expense 65.6m / Debt 2.66b)
Taxrate = 30.34% (58.1m / 191.5m)
NOPAT = 164.6m (EBIT 236.4m * (1 - 30.34%))
Current Ratio = 0.48 (Total Current Assets 444.8m / Total Current Liabilities 927.7m)
Debt / Equity = 6.94 (Debt 2.66b / totalStockholderEquity, last quarter 383.7m)
Debt / EBITDA = 4.56 (Net Debt 2.59b / EBITDA 569.0m)
Debt / FCF = 8.15 (Net Debt 2.59b / FCF TTM 318.2m)
Total Stockholder Equity = 436.6m (last 4 quarters mean from totalStockholderEquity)
RoA = 4.38% (Net Income 122.8m / Total Assets 2.82b)
RoE = 28.11% (Net Income TTM 122.8m / Total Stockholder Equity 436.6m)
RoCE = 17.95% (EBIT 236.4m / Capital Employed (Equity 436.6m + L.T.Debt 880.1m))
RoIC = 7.11% (NOPAT 164.6m / Invested Capital 2.32b)
WACC = 4.13% (E(2.05b)/V(4.72b) * Re(7.25%) + D(2.66b)/V(4.72b) * Rd(2.46%) * (1-Tc(0.30)))
Discount Rate = 7.25% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 44.72 | Cagr: 0.11%
[DCF] Terminal Value 74.39% ; FCFF base≈328.2m ; Y1≈309.4m ; Y5≈288.8m
[DCF] Fair Price = 35.18 (EV 4.56b - Net Debt 2.59b = Equity 1.96b / Shares 55.8m; r=8.35% [WACC [floored]]; 5y FCF grow -7.31% → 2.50% )
EPS Correlation: -19.23 | EPS CAGR: -1.07% | SUE: 2.16 | # QB: 1
Revenue Correlation: 93.08 | Revenue CAGR: 4.01% | SUE: 0.41 | # QB: 0
EPS current Quarter (2026-09-30): EPS=0.54 | Chg30d=+0.00% | Revisions=-25% | Analysts=1
EPS current Year (2026-12-31): EPS=2.97 | Chg30d=+2.26% | Revisions=+0% | GrowthEPS=+10.1% | GrowthRev=+5.1%
EPS next Year (2027-12-31): EPS=3.47 | Chg30d=-0.14% | Revisions=+0% | GrowthEPS=+16.7% | GrowthRev=+3.4%
[Analyst] Revisions Ratio: -10% (up=3, down=4)